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Incubator Blog
How can I make appointments effectively?
The Challenge…
In my previous company, all of my appointments were made for me. Now that I’m out on my own, where can I go to get prospects that are ready, willing and able to buy? There are many options out there to get in front of prospects, but most are either low-qualifying candidates, or prospects who are not able to pass exams or don’t have the budget to purchase. The programs out there are too costly, too time-consuming or very unproductive.
Most of the lead-generating programs that I have tried are hit and miss; you have to be competing with 5 to 10 other agents on the same lead. So whoever gets the lead first and gets ahold of the client first usually wins. It’s a matter of timing, not a matter of who is the best advisor for the client.
How does an agent/advisor reach clients that are a natural fit for his or her practice?
Terry Johnson is an independent life and health agent specializing in serving the senior market. Before becoming an agent, he spent more than 30 years as a registered respiratory therapist.
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How can I make appointments effectively?
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