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Google provides some great tools for insurance agency marketers, most of which are free.
Some of these tools are well known, while others may come as a surprise to producers and agency marketers. These tools are easy to find on Google just by Googling them, but some links are included below to help you get started. These tools aren’t ranked in any particular order. That said, every insurance agency and broker probably should have Google Analytics loaded on their site, even for those using platforms such as HubSpot.
Google Webmaster Tools offers a plethora of tools for insurance marketers. One recent tool I’d suggest every agency and broker use is the Google Mobile Friendly Test. This tool is very easy to use and determines if your insurance agency website is mobile friendly, or if there are any refinements needed even if your website passes the mobile friendly test. For agencies that fail the test, get to work on a mobile responsive website as soon as possible. For those that pass but receive a list of issues, the test will help better optimize a website. My Top 10 list is below, but there are many other tools available:
1. Google Analytics
An essential website traffic and analysis tool for any agency.
2. Google AdWords
A great tool for basic keyword analysis.
3. Google Docs
A simple, free and relatively easy-to-use, cloud-based document-sharing platform.
4. Google Insights
Surveys, trends and other insight tools.
5. Google My Business (Google Places)
For small agencies, especially those selling within their community, Google My Business is a good place to be.
6. Google Alerts
Track your agency, market or any topic of interest with this simple and easy-to-use tool.
7. Google Webmaster Tools
This is a package of valuable technical tools, such as HTML Improvements and Fetch as Google. There are two Webmaster tools agency marketers should find very helpful, and may be unknown to most agents.
8. Google Mobile Friendly Test
Is your insurance agency website mobile friendly? How does it look on an Android? Are there any mobile-related issues with the site? Use this free tool to find out.
9. Google Page Speed Insights
All websites can improve their load speed, from compression to coding. This quick tool will yield multiple suggestions to optimize your website speed.
10. Google+ Business Page
It’s free. It’s fairly easy to create. It’s owned by Google, and your Google My Business listing will link to this page.
I’d be reticent if I didn’t mention Google’s top insurance marketing tool — YouTube. YouTube, owned by Google since November 2006, offers agencies a superior platform to share recorded webinars, executive briefings, videos and whiteboard videos. For example, some of our StartUpSelling videos have been viewed by more than 10,000 agencies and brokers, and we’ve received many inbound leads from our insurance marketing YouTube channel.
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6 important tips for insurance agency content marketing
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10 Google tools you can't do without
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