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A Tinder-like insurance app for Millennials
On-demand insurance one swipe away
Mashable on May 30, 2016
Young people still aren’t happy with the insurance industry’s digital options. They want to buy their coverage online. They want to buy it through an app. And they want it all to be easy to understand.
While some companies are experimenting with following Millennials where they go every day — like selling insurance on Snapchat — others have decided to model their apps on ones they know Millennials love, like Tinder.
If you’ve never had the chance to swipe your way through the popular dating app, it works by presenting users with potential “matches” based on their location. Pass? Swipe left. Interested? Swipe right.
Mashable says American startup Trov is using the same swiping concept to bring on-demand insurance products to Millenials. Read more about it here.
A Tinder-like insurance app for Millennials
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